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Table of Contents

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1. Segmentation Overview

They say riches in the niches and segmentation allow you to send the right message to the right person at the right time. It’s essential for improving engagement, driving conversions, and enhancing deliverability. Segmenting based on customer behavior, purchase history, and engagement is key to ensuring that your campaigns stay relevant and effective and building closer relationships with your customers.

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2. How to Create These Segments in Klaviyo

• Go to Lists & Segments in your Klaviyo dashboard.
• Click Create List / Segment.
• Set filters based on customer engagement, purchase history, or geographic data.
• Save the segment and use it to target specific campaigns.

3. Klaviyo AI Integration: How to Automate and Optimize

Thought of introducing this feature first, using Klaviyo’s AI, you can automate the process of creating segments. I will be leaving a prompt for each segment I will be introducing, here is a quick example to understand the concept

• 14-day engaged segment:

  "Create a segment of users who have opened or clicked any email in the last 14 days."

Klaviyo’s AI can build these segments for you automatically based on the filters you specify, making segmentation effortless and efficient and easier to unleash your creativity

4. Essential Segments for Email Marketing

Here’s a breakdown of the core segments to use in your email strategy:

Engaged Segments