Proof

Additional $74K in 45 Days + 15 Days of Onboarding, setting up the flows, pop-up, fixing deliverability, and creating the campaign & implementing the campaign calendar

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Context

• I started working with this baseball brand in mid-October and they were doing well with emails previously but ran into many technical issues (deliverability)
• They also wanted to maximize the revenue from emails but have everything in place and not rely on seasonal campaigns and actually nurturing their customers
• The primary objective was to improve deliverability and start sending to the whole list
• They also had bought a list 2 years and most of it is dead (Never buy a list), so improving deliverability was the hardest since you have a high unsubscribe rate and spam rate
• The brand cut their ad spend in half

Deliverability

This is the main reason they reached out to me, every e-commerce brand that does email marketing faces this at a certain point, their score was 35 which meant most of their emails were ending up in spam, so I implemented the next:

• Sent a plain text campaign that intrigues curiosity to engage an all-time segment
• Then, they took the ones who engaged in that segment and started to only send them
• Removed unengaged and bounced profiles
• Had a mix of plain text emails and designed

I have done a whole deliverability course about this you can check it out here

Deliverability A-Z

Pop Up

They had no pop-up so the first thing is I made a good offer and the first email of the welcome flow to get things flowing